Add to ORKGRecently, many mobile apps have made viable new business models such as in-app purchase. In this paper, we quantify how mobile app usage relates to the unique characteristics of behavioral orientations and content types, focusing on the interrelationship among content usage in the context of in-app purchase. Using a large-scale dataset of individual content usage in a particular music mobile app, we build a simultaneous equation panel data model to examine dynamic interdependent usage of mobile app. We find a positive temporal effect of self-oriented content usage (download) on other-oriented content usage (gift), based on behavioral orientation, and also a temporal interdependence between external (ringtone) and internal usage (mp3) based ...
Nowadays, individuals increasingly depend on mobile devices and apps for every aspect of their daily...
In this research we conducted a mixed research, using qualitative and quantitative analysis to stud...
Nowadays, individuals increasingly depend on mobile devices and apps for every aspect of their daily...
Recently, many mobile apps have made viable new business models such as in-app purchase. In this pap...
Using a unique panel data set detailing individual-level mobile app consumption, this study develops...
Different kinds of user-generated content are becoming available in mobile digital and web media set...
The rapid development of technology and the use of smartphones and mobile applications (apps) have b...
The rapid development of technology and the use of smartphones and mobile applications (apps) have b...
We quantify how user mobile Internet usage relates to unique characteristics of the mobile Internet....
Mobile technology redefines business models and reshapes consumer behaviors, creating a huge and eme...
Since the advent of the smartphone, mobile applications on these devices have increasingly gained in...
Since the advent of the smartphone, mobile applications on these devices have increasingly gained in...
Since the advent of the smartphone, mobile applications on these devices have increasingly gained in...
Technology has brought about profound changes in the advertising industry, affecting both consumers ...
Nowadays, individuals increasingly depend on mobile devices and apps for every aspect of their daily...
Nowadays, individuals increasingly depend on mobile devices and apps for every aspect of their daily...
In this research we conducted a mixed research, using qualitative and quantitative analysis to stud...
Nowadays, individuals increasingly depend on mobile devices and apps for every aspect of their daily...
Recently, many mobile apps have made viable new business models such as in-app purchase. In this pap...
Using a unique panel data set detailing individual-level mobile app consumption, this study develops...
Different kinds of user-generated content are becoming available in mobile digital and web media set...
The rapid development of technology and the use of smartphones and mobile applications (apps) have b...
The rapid development of technology and the use of smartphones and mobile applications (apps) have b...
We quantify how user mobile Internet usage relates to unique characteristics of the mobile Internet....
Mobile technology redefines business models and reshapes consumer behaviors, creating a huge and eme...
Since the advent of the smartphone, mobile applications on these devices have increasingly gained in...
Since the advent of the smartphone, mobile applications on these devices have increasingly gained in...
Since the advent of the smartphone, mobile applications on these devices have increasingly gained in...
Technology has brought about profound changes in the advertising industry, affecting both consumers ...
Nowadays, individuals increasingly depend on mobile devices and apps for every aspect of their daily...
Nowadays, individuals increasingly depend on mobile devices and apps for every aspect of their daily...
In this research we conducted a mixed research, using qualitative and quantitative analysis to stud...
Nowadays, individuals increasingly depend on mobile devices and apps for every aspect of their daily...