Antecedents and Outcomes of Information Privacy Concerns in Online Social Networking: A Theoretical Perspective

This article attempts to contribute to the information privacy literature by providing a comprehensive theory on antecedents and outcomes of Online Social Network (OSN) users’ information privacy concerns. Based on a review of existing literature on information privacy and considering the unique characteristics of OSN setting, this paper develops a conceptual model with 14 propositions. The goal of this theory is twofold: (1) to explicate OSN provider organization’s information practices that lead emergence of users’ information privacy concerns and discuss the specific conditions under which these practices are perceived privacy issues, (2) to identify the behavioural and affective outcomes of users’ perceived information privacy concerns