Continuing Use of SNS Games for the Growth of Social Network Services

By using Social Network Services (SNSs) as platforms, game developers have gathered a huge user base, and the entertainment these games provide has further enlarged the SNS user base. However, there are signs that this symbiotic growth is slowing down. We developed a model and tested 14 hypotheses. Our main findings are: Although SNSs are “social,” “social norms” do not have much impact on the intention to use the games continually. Although users generally are not addicted to SNS games, the creation of addiction is an effective way to achieve continuance