Add to ORKGMany online entrepreneurs do not realize that they may be held legally liable for keywords they select during their marketing campaigns, especially if they correspond to registered or famous trade marks. The present contribution highlights some of the most important aspects of the Google and eBay cases that illustrate this problem. The European Court of Justice has recently ruled that a search engine provider is not infringing trade marks as it does not use them in a legal sense. The advertiser, in turn, will usually be held primarily liable, although eBay dispute demonstrates there may be a room for manoeuvre for larger intermediaries. These legal developments are important, firstly because they promise to offer a greater protection to W...
It is a safe assumption that every one of the twenty-eight EU Member States has some form of seconda...
With the rise of the Internet, trademark owners have seen an increase in online trademark infringeme...
Online trademark infringement and counterfeiting is a growing problem for luxury brands. In recent y...
Trademarks represent one of the fundamental elements of maintaining an active competition on the mar...
The Internet has become a crucial advertising tool for modern-day businesses. Increasingly, business...
In the wake of the millennium and the rise of the internet, legislative action was taken to shelter...
This paper starts out with an analysis of the Google-case (C-236/08 to C-238/08), in order to illust...
On March 22, 2010, the European Court of Justice ( ECJ ) issued a decision finding Google not liable...
Are search engines liable for trademark infringement for offering trademarks as ‘keywords’ to ot...
The Internet poses new challenges to the legal world. One of those challenges is the sale of someone...
A number of trademark holders have recently challenged the policies of Google and other Internet sea...
For several years now, the question of “trademark use” has taken center stage in the debate over tra...
“Trademark keying” is the practice of buying and selling trademarked terms as keywords in search eng...
As online shopping has been depriving market share from the traditional retailers, the importance of...
Although trademark infringement is not a recent phenomenon, it was not until the inception and explo...
It is a safe assumption that every one of the twenty-eight EU Member States has some form of seconda...
With the rise of the Internet, trademark owners have seen an increase in online trademark infringeme...
Online trademark infringement and counterfeiting is a growing problem for luxury brands. In recent y...
Trademarks represent one of the fundamental elements of maintaining an active competition on the mar...
The Internet has become a crucial advertising tool for modern-day businesses. Increasingly, business...
In the wake of the millennium and the rise of the internet, legislative action was taken to shelter...
This paper starts out with an analysis of the Google-case (C-236/08 to C-238/08), in order to illust...
On March 22, 2010, the European Court of Justice ( ECJ ) issued a decision finding Google not liable...
Are search engines liable for trademark infringement for offering trademarks as ‘keywords’ to ot...
The Internet poses new challenges to the legal world. One of those challenges is the sale of someone...
A number of trademark holders have recently challenged the policies of Google and other Internet sea...
For several years now, the question of “trademark use” has taken center stage in the debate over tra...
“Trademark keying” is the practice of buying and selling trademarked terms as keywords in search eng...
As online shopping has been depriving market share from the traditional retailers, the importance of...
Although trademark infringement is not a recent phenomenon, it was not until the inception and explo...
It is a safe assumption that every one of the twenty-eight EU Member States has some form of seconda...
With the rise of the Internet, trademark owners have seen an increase in online trademark infringeme...
Online trademark infringement and counterfeiting is a growing problem for luxury brands. In recent y...