Exploring the Value of Online Reviews to Organizations: Implications for Revenue Forecasting and Planning

One of the most intriguing social phenomena brought forth by advances in information and communication technologies is the vast amplification of the power of word-of-mouth. With the help of the Internet, wireless networking, and mobile telephony, today’s citizens and consumers are forming a bewildering array of technology-mediated communities where they exchange opinions and experiences on companies, products, services, and even world events