USE OF EYE-TRACKING METHODOLOGY IN CONJUNCTION WITH USABILITY SOFTWARE FOR WEBSITES USABILITY TESTING: AN HCI STUDY

Human-Computer Interaction (HCI) is gaining momentum as more and more people increasingly are using technology tools and devices for their daily activities. Users expect highly effective and easy-tolearn interfaces and developers and designers now realize the crucial role user interface (UI) plays. HCI and System Usability design have greater significance in media use as usability problems can adversely affect the large population of users depending on the overall usability of system design and UI design. This study was conducted to get rich and detailed feedback of users’ personal experiences and usability of Websites. This was achieved by a different approach of using eye-tracking methodology in conjunction with usability software for usability testing. The study gave rich information of quantitative data from eye-tracking and usability software for better analysis of products