Add to ORKGThis paper reports on an evaluation of three compelling theories of communication media, based on the evidence of an intensive longitudinal Action Research project. The three theories of Media Richness, comprising relationships to social influence and media choice theories, Media Genre, and a media theory posited by Marshall McLuhan, all find support of some sort in the research evidence. This paper then attempts, through dialogue, to find similarities and comparisons between these theories, using examples of data from the research project
Marshall McLuhan was a Canadian novelist, philosopher, media theorist, and communication specialist ...
In the 1990\u27s, the computer-based communication became common place on the Internet and the World...
Media richness theory is a well known theory in media adoption and use. In recent years, it has gone...
This paper reports on an evaluation of three compelling theories of communication media, based on th...
In situations requiring the exchange of information to resolve equivocality or reduce uncertainty, c...
This exploratory study examines the communication media choice of managers. Despite a substantial bo...
The rapid evolution of communication technology creates confusion for many businesses in deciding wh...
Purpose - To examine the factor structure of the richness construct in communication media and under...
The phrase media and technology studies applies to a vast area of interdisciplinary research, includ...
Includes bibliographical references (pages 45-47)This thesis suggests that Marshall McLuhan???s idea...
Culture is about how people reproduce themselves every day. When we get up in the morning with coffe...
Radio. Television. Internet. All are forms of communication and transmitters of media in today’s mod...
This article draws on channel expansion theory to explore the selection and use of communication med...
The Bloomsbury Handbook of Literary and Cultural Theory is the most comprehensive available survey o...
Examining Marshall McLuhan’s idiosyncratic adoption of the Aristotelian concept of formal cause, thi...
Marshall McLuhan was a Canadian novelist, philosopher, media theorist, and communication specialist ...
In the 1990\u27s, the computer-based communication became common place on the Internet and the World...
Media richness theory is a well known theory in media adoption and use. In recent years, it has gone...
This paper reports on an evaluation of three compelling theories of communication media, based on th...
In situations requiring the exchange of information to resolve equivocality or reduce uncertainty, c...
This exploratory study examines the communication media choice of managers. Despite a substantial bo...
The rapid evolution of communication technology creates confusion for many businesses in deciding wh...
Purpose - To examine the factor structure of the richness construct in communication media and under...
The phrase media and technology studies applies to a vast area of interdisciplinary research, includ...
Includes bibliographical references (pages 45-47)This thesis suggests that Marshall McLuhan???s idea...
Culture is about how people reproduce themselves every day. When we get up in the morning with coffe...
Radio. Television. Internet. All are forms of communication and transmitters of media in today’s mod...
This article draws on channel expansion theory to explore the selection and use of communication med...
The Bloomsbury Handbook of Literary and Cultural Theory is the most comprehensive available survey o...
Examining Marshall McLuhan’s idiosyncratic adoption of the Aristotelian concept of formal cause, thi...
Marshall McLuhan was a Canadian novelist, philosopher, media theorist, and communication specialist ...
In the 1990\u27s, the computer-based communication became common place on the Internet and the World...
Media richness theory is a well known theory in media adoption and use. In recent years, it has gone...