Understanding the Reasons for Mobile Commerce Adoption and Use

The popularization of wireless and portable information communication technologies has generated many studies towards adoption and use by academics and practitioners. Most studies have used as the theoretical framework theory of planned behaviour, technology acceptance model or an extended or combined version of those models like Venkatesh et al.’s UTAUT. This paper proposes the use of Sheth, Newman and Gross’ (1991) theory of consumption values combined with the means-end chain model to contribute to the development of a predictive model of mobile commerce adoption and use