Add to ORKGThe technology of Web 2.0 and especially social media has opened new avenues for creating communities online. Marketing to such communities can lead to better communication between consumers and those producing the product. By engaging communities online those who market film and television shows can use this new avenue to better communicate with their fans and build better communities. Through the study of three online fan pages on Facebook this paper observed how television and film companies are using this environment to market to their audience as well as what is working well and where improvement can be made
This is an exploratory study conducted to assess the way in which social media could enhance the exp...
This study examines Facebook ‘events’ as a medium for promoting special events to consumers. This st...
In this article we decided to focus our analysis on Italian Facebook pages dedicated to the now-runn...
The technology of Web 2.0 and especially social media has opened new avenues for creating communitie...
This article analyses the feeling of communities of female social viewers who watch television ficti...
Given its great business value and popularity, Facebook fan pages have attracted more and more atten...
The advent of social networking sites has made communication faster and easier than ever, and perhap...
The purpose of this study is to understand how a new medium is used by Twilight literature fans and ...
Fans converse and unite with likeminded people who share the same objects of fandom. Modern technolo...
Social media is playing an ever-increasing role in both viewers engagement with television and in th...
For organisations which choose to incorporate social media elements into their online presence, this...
This panel brings together a number of key social TV researchers in order to explore the current sta...
Facebook fan pages allow a brand to create an online community of brand users through the social net...
Facebook boasts an audience approximately three times as large as the next most popular social media...
The advent of social media has witnessed a transformation in how audiences interact with marketers o...
This is an exploratory study conducted to assess the way in which social media could enhance the exp...
This study examines Facebook ‘events’ as a medium for promoting special events to consumers. This st...
In this article we decided to focus our analysis on Italian Facebook pages dedicated to the now-runn...
The technology of Web 2.0 and especially social media has opened new avenues for creating communitie...
This article analyses the feeling of communities of female social viewers who watch television ficti...
Given its great business value and popularity, Facebook fan pages have attracted more and more atten...
The advent of social networking sites has made communication faster and easier than ever, and perhap...
The purpose of this study is to understand how a new medium is used by Twilight literature fans and ...
Fans converse and unite with likeminded people who share the same objects of fandom. Modern technolo...
Social media is playing an ever-increasing role in both viewers engagement with television and in th...
For organisations which choose to incorporate social media elements into their online presence, this...
This panel brings together a number of key social TV researchers in order to explore the current sta...
Facebook fan pages allow a brand to create an online community of brand users through the social net...
Facebook boasts an audience approximately three times as large as the next most popular social media...
The advent of social media has witnessed a transformation in how audiences interact with marketers o...
This is an exploratory study conducted to assess the way in which social media could enhance the exp...
This study examines Facebook ‘events’ as a medium for promoting special events to consumers. This st...
In this article we decided to focus our analysis on Italian Facebook pages dedicated to the now-runn...