Add to ORKGRegarding the success of virtual communities, several factors and prerequisites are essential. At the same time, companies are looking for factors influencing e-loyalty. In this paper a framework (VC2E-Loy) is presented, which compares the attitudes arising in virtual communities with prerequisites of e-loyalty. First, the fundamentals of both - e-loyalty and virtual communities - are discussed. Then, attitudes and factors derived from literature are presented. The framework is created based on the factors extracted from literature. Finally, the framework is described and information on validation, open questions and further research is given
The last decade has seen a growing interest in virtual communities (VCs) as a way of transferring an...
Companies based on Internet should remain competitive. One of ways of modified competitive advantage...
Despite the optimism surrounding the business potential of virtual communities (VCs), our knowledge ...
Regarding the success of virtual communities, several factors and prerequisites are essential. At th...
Web-based virtual communities are regarded as potential channels for conducting e-commerce because o...
An e-retailer sponsored virtual community (ESVC), as the backyard of an e-commerce website, provides...
An e-retailer sponsored virtual community (ESVC), as the backyard of an e-commerce website, provides...
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, ...
Since the ease of participation and the usefulness of information provided by online groups continue...
Organisations are increasingly turning to the Internet to complement their traditional brick-and-mor...
Many businesses use virtual experience (VE) to enhance the overall customer experience, though extan...
The importance of virtual communities for businesses has been well documented in the literature. Par...
Extant studies generally recognise that virtual community building is an effective marketing program...
In the midst of promising perceived benefits, the electronic commerce (EC) environment entails great...
The issue of assessing customer perceptions of e-service quality performance and its impact on e-loy...
The last decade has seen a growing interest in virtual communities (VCs) as a way of transferring an...
Companies based on Internet should remain competitive. One of ways of modified competitive advantage...
Despite the optimism surrounding the business potential of virtual communities (VCs), our knowledge ...
Regarding the success of virtual communities, several factors and prerequisites are essential. At th...
Web-based virtual communities are regarded as potential channels for conducting e-commerce because o...
An e-retailer sponsored virtual community (ESVC), as the backyard of an e-commerce website, provides...
An e-retailer sponsored virtual community (ESVC), as the backyard of an e-commerce website, provides...
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, ...
Since the ease of participation and the usefulness of information provided by online groups continue...
Organisations are increasingly turning to the Internet to complement their traditional brick-and-mor...
Many businesses use virtual experience (VE) to enhance the overall customer experience, though extan...
The importance of virtual communities for businesses has been well documented in the literature. Par...
Extant studies generally recognise that virtual community building is an effective marketing program...
In the midst of promising perceived benefits, the electronic commerce (EC) environment entails great...
The issue of assessing customer perceptions of e-service quality performance and its impact on e-loy...
The last decade has seen a growing interest in virtual communities (VCs) as a way of transferring an...
Companies based on Internet should remain competitive. One of ways of modified competitive advantage...
Despite the optimism surrounding the business potential of virtual communities (VCs), our knowledge ...