Cross Media Communication In Newspaper Organizations

Today Information and Communication Technologies have penetrated every aspect of the media industry. In the case of newspaper organizations new channels for reaching the readers have been deployed. These channels process different characteristics and target diverse groups of readers. Although these channels may seem to be independent they communicate and have the ability to guide users from one channel to another. This paper models cross media communication in newspaper organizations. More precisely it presents a detailed model that can describe the communication that can be implemented between the different channels that may be employed in a cross media schem