A Proposed Conceptual Framework For Identifying The Logic Of Digital Services

In this paper, we propose a conceptual framework for identifying the logic of digital services. Digital services are those services that we acquire after the digitalization of previously non-digital products or services. The objective of the framework is to apply it in identifying the logic of digital services which are the results of digital innovation in the context of remote diagnostic services in the vehicle industry. While building the framework, looking at the transformation of the non-digital to digital service and the involvement of physical products, i.e., digital devices in the transformation, it was found essential to identify the logic of the digital services on the basis of service logic and goods logic. For that purpose, we have reviewed the literature on service logic and goods logic as those logics discuss differently about the determination and meaning of value, role of customer, role of physical products, primary unit of exchange and some other aspects which are important to know in case of transforming a non-digital service to digital service. These logics and the concept of digital innovation are utilized in building the framework for identifying the logic of digital services