Add to ORKGIn an online advertising context this empirical study examines the influence of the interface characteristic Interactivity on important user perceptions and their intention to use a website. Results indicate that social presence and telepresence are significant predictors of attitude toward online advertisements, satisfaction with online advertisements, and subsequent intentions to use a host website. Also indicated by this study is the significant influence of interactivity, as well as consumer involvement and the interaction between these two variables. The outcomes of this study offer preliminary insight into the conceptualization and affect of interface characteristics, such as interactivity, in online advertising
The internet is information media and social media for online consumers to seek information on the ...
In light of the rapid increase in the number of online consumers, advertising on websites is increas...
Interactivity is a concept of enormous importance for digital marketing. It was recognized as a key ...
In an online advertising context this empirical study examines the influence of the interface charac...
The research objectives of this dissertation are to empirically differentiate the concept of Interac...
Many streams of research have shown that familiarity influences positive attitudes. Such research st...
Recent reviews of the online advertising literature revealed that interactivity was one of the key t...
The internet is a computer mediated environment that facilitates the interaction between firms and c...
For the purposes of this research, interactivity is defined as the degree to which a given website e...
This article reviews empirical research conducted in the last decade on the subject of how online di...
This study aims to understand how website interactivity (active control and reciprocal communication...
Purpose – Since web sites are collection of several features, this paper examines web site interacti...
The internet provides information media and social media for online consumers to seek information on...
This paper contributes to bridging an important gap in the interactivity literature. The gap is mani...
This research-in-progress intends to investigate the characteristics of online advertisements and on...
The internet is information media and social media for online consumers to seek information on the ...
In light of the rapid increase in the number of online consumers, advertising on websites is increas...
Interactivity is a concept of enormous importance for digital marketing. It was recognized as a key ...
In an online advertising context this empirical study examines the influence of the interface charac...
The research objectives of this dissertation are to empirically differentiate the concept of Interac...
Many streams of research have shown that familiarity influences positive attitudes. Such research st...
Recent reviews of the online advertising literature revealed that interactivity was one of the key t...
The internet is a computer mediated environment that facilitates the interaction between firms and c...
For the purposes of this research, interactivity is defined as the degree to which a given website e...
This article reviews empirical research conducted in the last decade on the subject of how online di...
This study aims to understand how website interactivity (active control and reciprocal communication...
Purpose – Since web sites are collection of several features, this paper examines web site interacti...
The internet provides information media and social media for online consumers to seek information on...
This paper contributes to bridging an important gap in the interactivity literature. The gap is mani...
This research-in-progress intends to investigate the characteristics of online advertisements and on...
The internet is information media and social media for online consumers to seek information on the ...
In light of the rapid increase in the number of online consumers, advertising on websites is increas...
Interactivity is a concept of enormous importance for digital marketing. It was recognized as a key ...