FaceBook, YouTube, MySpace: can Web 2.0 social networking sites nudge the boardroom – the evolution of CRN 2.0 research agenda?

The lessons learned from the social networking sites and the related research have produced a number of reasons for the adoption of Web 2.0 technologies in the corporate environment. The users of Web 2.0 technologies such as FaceBook, YouTube and MySpace are at the same time clients and employees of organisations; therefore their expectations on the use of technology in the corporate world are changing. The evolution of technology in organisations is rapidly highlighting the potential benefits of Web 2.0 to the corporate environments. The customers are empowered to voice their opinions and help organisations to develop products and services. The communication between business could be improved by breaking the barriers of formal interactions, yet again highlighting the need for Customer Relationship Networking 2.0 (CRN 2.0) technologies. This positioning paper suggests the need for the information systems research agenda to include CRN 2.0. In particular, to discuss whether there is a place for social media in the workplace