A PSYCHOLOGY BASED FRAMEWORK FOR CULTIVATING AND RESPECTING USER ATTITUDES

In social and cognitive psychology, theories related to human attitude change are well established. In recent years, it has become increasingly common for those who seek to change attitudes towards computer based information systems to employ attitude change notions that originate from psychology. In this paper, the findings of those who have employed ‘attitude change psychology’ to understand or change user attitudes, are synthesised to create a prototype framework by which it is proposed that user attitudes could be cultivated as part of a system implementation. Operating as a summary of existing knowledge, this frame work also unveils significant areas of empirical deficit, providing a basis for future investigation