Organizational Green IT: It seems the bottom line rules

As the perceived importance of environmental sustainability has grown, there has been increasing discussion on both reducing the environmental impact of IT and on increasing the role IS plays as a potential source of environmental solutions. An understanding of the factors that influence organizations towards green IT and IS may assist in both predicting future behavior and creating mechanisms to encourage more sustainable organizations. Using an online survey, this paper refines a model exploring the factors which influence the extent of green IT in organizations. Regression analysis revealed that the extent of green IT in organizations is influenced by a combination of the influence of management, bottom line considerations and normative legitimation pressures. The regression indicated a good fit for the developed model, providing a basis for further research