Implementation of Green IT: Implications for a Dynamic Resource

The objective of the present study is to empirically explore the implementation of Green IT measures from the perspective of the dynamic resources in organizations. To this end, the paper integrates two streams of research- 1) the dynamic resources or capabilities of a firm and, 2) the adoption of Green IT measures. The findings suggest that two organizations in our sample have been successful in mobilizing their dynamic resources while implementing Green IT. As a result, these organizations have leveraged Green IT implementation for strategic purposes. Organizational awareness about Green IT is critical to initiating strategic actions in this area