Add to ORKGThis research paper provides a comparative analysis of New Zealand and Chinese shoppers’ online shopping behavior. The dissertation examines consumers’ frequency of shopping, with particular focus on the comparison of online shopping behavior by Chinese online shoppers and New Zealand online shoppers. The advent and rise of technology in online shopping has led individuals to be able to undertake almost all their daily shopping needs through the use of online shopping websites. This research attempts to find clarification by proposing the mediating role of social influence between national culture and frequency of shopping online. It is important to provide an examination of the impact of social influence on online shopping behavior. The fi...
Abstract The World Wide Web can change human behaviour and human interactions to a very large extent...
On-line retailers have to decide whether to standardize or adapt their marketing strategy to the for...
As the Internet continues to evolve across the globe, the importance of understanding the similariti...
This research paper provides a comparative analysis of New Zealand and Chinese shoppers’ online shop...
With increased population of online shoppers, research into online shopping behavior is starting to ...
The Chinese E-commerce market is the largest in the world and E-commerce takes up more of the retail...
This chapter investigates the effects of national culture on social commerce and in turn, online fas...
The purpose of this paper is to develop an understanding of the factors influencing Chinese consumer...
People all over the world are embracing online shopping and there is a general agreement that trust ...
Online apparel shopping developed rapidly, and the study of online shopping behavior is always evolv...
The growth of e-commerce, in particular Business-to-Consumer (B2C), has been explosive in the last d...
The growing use of Internet in New Zealand provides a developing prospect for E-marketers. If E-mark...
The aim of the study to explore the factor influencing online shopping behavior of international stu...
The main goal of the paper is to obtain quantitative evidence describing the actuality of internet s...
To justify the applicability of previous researches of online purchase in the Eastern culture, 237 s...
Abstract The World Wide Web can change human behaviour and human interactions to a very large extent...
On-line retailers have to decide whether to standardize or adapt their marketing strategy to the for...
As the Internet continues to evolve across the globe, the importance of understanding the similariti...
This research paper provides a comparative analysis of New Zealand and Chinese shoppers’ online shop...
With increased population of online shoppers, research into online shopping behavior is starting to ...
The Chinese E-commerce market is the largest in the world and E-commerce takes up more of the retail...
This chapter investigates the effects of national culture on social commerce and in turn, online fas...
The purpose of this paper is to develop an understanding of the factors influencing Chinese consumer...
People all over the world are embracing online shopping and there is a general agreement that trust ...
Online apparel shopping developed rapidly, and the study of online shopping behavior is always evolv...
The growth of e-commerce, in particular Business-to-Consumer (B2C), has been explosive in the last d...
The growing use of Internet in New Zealand provides a developing prospect for E-marketers. If E-mark...
The aim of the study to explore the factor influencing online shopping behavior of international stu...
The main goal of the paper is to obtain quantitative evidence describing the actuality of internet s...
To justify the applicability of previous researches of online purchase in the Eastern culture, 237 s...
Abstract The World Wide Web can change human behaviour and human interactions to a very large extent...
On-line retailers have to decide whether to standardize or adapt their marketing strategy to the for...
As the Internet continues to evolve across the globe, the importance of understanding the similariti...