Mobile commerce adoption: end-user/customer views

A number of research articles published recently emphasize the strong potential of mobile commerce, the competitive advantage it might bring to providers and to developers, and the benefits to be enjoyed by private and commercial end-users. On the other side, voices from the industry declare that mobile commerce has failed to deliver and that the initially rapid uptake has slowed down. The literature on mobile commerce is rich in frameworks and models, which vary in form from general to application-specific. To study this rapidly evolving phenomenon, we propose a research model which includes the relationships between users, the technology, and the mobile commerce value chain