Add to ORKGThis paper analyses everyday reasoning processes. It focuses on argumentation in non-commercial advertising, devoting special attention to the relationships between verbal and visual semiosis. It is argued that not only words, but also pictures have the semiotic potential to convey arguments
Metaphor, as a concept in which a signified is applied to a signifier that is not literally applicab...
What would the consequences be for the interpretation and analysis of arguments if we were to accept...
International audienceThe present article studies the argumentative function from the per-spective o...
It is a commonplace of discussion about the impact of visual media, whether visual images in print, ...
This paper tries to elucidate the interrelationships among verbal semiosis, visual semiosis, rationa...
ABSTRACT: In order for visual objects to be fully integrated in argumentation studies, we should be ...
Most infonnallogic texts and articles assume a verbal account of reasoning which defines "argument" ...
This collection advances the study of context-dependent characteristics of argumentative discourse b...
This article explores the use of semiotics in advertising and how it can be used to decode the image...
In the advertising industry today, it is notable that the use of visual elements such as images is f...
Up until now, the study of the argumentative role of visuals has been restricted to the formal conce...
Up until now, the study of the argumentative role of visuals has been restricted to theformal concep...
International audienceThe present article studies the argumentative function from the perspective of...
In this article, past consumer research dealing with advertising images is analyzed and critiqued fo...
In this paper the role of images in argumentative settings is analyzed from a cognitive angle. In pa...
Metaphor, as a concept in which a signified is applied to a signifier that is not literally applicab...
What would the consequences be for the interpretation and analysis of arguments if we were to accept...
International audienceThe present article studies the argumentative function from the per-spective o...
It is a commonplace of discussion about the impact of visual media, whether visual images in print, ...
This paper tries to elucidate the interrelationships among verbal semiosis, visual semiosis, rationa...
ABSTRACT: In order for visual objects to be fully integrated in argumentation studies, we should be ...
Most infonnallogic texts and articles assume a verbal account of reasoning which defines "argument" ...
This collection advances the study of context-dependent characteristics of argumentative discourse b...
This article explores the use of semiotics in advertising and how it can be used to decode the image...
In the advertising industry today, it is notable that the use of visual elements such as images is f...
Up until now, the study of the argumentative role of visuals has been restricted to the formal conce...
Up until now, the study of the argumentative role of visuals has been restricted to theformal concep...
International audienceThe present article studies the argumentative function from the perspective of...
In this article, past consumer research dealing with advertising images is analyzed and critiqued fo...
In this paper the role of images in argumentative settings is analyzed from a cognitive angle. In pa...
Metaphor, as a concept in which a signified is applied to a signifier that is not literally applicab...
What would the consequences be for the interpretation and analysis of arguments if we were to accept...
International audienceThe present article studies the argumentative function from the per-spective o...