Add to ORKGThis conceptual paper presents a research agenda for tourism operators by examining the literature pertaining to the phenomenon of online reviews in the tourism sector. The objective is to examine tourist motivations for posting online reviews and their potential impact on the consumer decision making process. Furthermore, this paper seeks to explore how tourism operators may respond to, and act upon, this source of customer word-of-mouth
This study was planned with the purpose of understanding the effectiveness of online consumer review...
Understanding of what constitutes a tourism experience has been the focus of increasing attention i...
© 2015. This is an Open Access article, distributed under the terms of the Creative Commons Attribut...
Technology has brought many opportunities to organisations in the tourism sector, for example, with ...
Word of mouth (WOM), is one of the theories to still hold importance in the present world. The theor...
The World Tourism Organisation reports that 90 per cent of consumers read online consumer reviews be...
The World Tourism Organisation reports that 90 per cent of consumers read online consumer reviews be...
The Internet and social media have given place to what is commonly known as the democratization of c...
Online reviews represent one of the basic functionalities implemented under the Web 2.0 concept. Imp...
Presented at the 19th annual Frontiers in Service Conference. Copyright and all rights therein are r...
A growing reliance on the Internet as an information source when making choices about tourism produc...
A growing reliance on the Internet as an information source when making choices about tourism produc...
While the proliferation of online review websites facilitate travellers’ ability to obtain informati...
The social web is the ideal place to share information, experiences and preferences among consumers....
While the proliferation of online review websites facilitate travellers’ ability to obtain informati...
This study was planned with the purpose of understanding the effectiveness of online consumer review...
Understanding of what constitutes a tourism experience has been the focus of increasing attention i...
© 2015. This is an Open Access article, distributed under the terms of the Creative Commons Attribut...
Technology has brought many opportunities to organisations in the tourism sector, for example, with ...
Word of mouth (WOM), is one of the theories to still hold importance in the present world. The theor...
The World Tourism Organisation reports that 90 per cent of consumers read online consumer reviews be...
The World Tourism Organisation reports that 90 per cent of consumers read online consumer reviews be...
The Internet and social media have given place to what is commonly known as the democratization of c...
Online reviews represent one of the basic functionalities implemented under the Web 2.0 concept. Imp...
Presented at the 19th annual Frontiers in Service Conference. Copyright and all rights therein are r...
A growing reliance on the Internet as an information source when making choices about tourism produc...
A growing reliance on the Internet as an information source when making choices about tourism produc...
While the proliferation of online review websites facilitate travellers’ ability to obtain informati...
The social web is the ideal place to share information, experiences and preferences among consumers....
While the proliferation of online review websites facilitate travellers’ ability to obtain informati...
This study was planned with the purpose of understanding the effectiveness of online consumer review...
Understanding of what constitutes a tourism experience has been the focus of increasing attention i...
© 2015. This is an Open Access article, distributed under the terms of the Creative Commons Attribut...