Add to ORKGThe recent boom of social media has given marketers new opportunities to advertise to a targeted demographic -- specifically, tech-savvy young adults and students. This study examines the perceptions of and attitudes toward advertisements on one of the most popular social networking sites today, Facebook©. Results of an exploratory study show that while most college students are active Facebook© users, they are unlikely to click on Facebook© advertising or engage in purchase behaviors
Global Business and Technology Association Fifteenth Annual International Conference (GBATA), Helsin...
This study aims at investigating Facebook users’ advertising pass-on behavior with self-disclosure a...
Social networks, such as Facebook and Friendster have witnessed a rapid growth in their membership. ...
In lieu of an abstract, below is the first paragraph of the paper. Facebook is an online community t...
Many online advertisers are exploring the use of Internet social networking to build brand awareness...
This paper aims to provide a closer look at consumers’ attitude toward Facebook advertising by provi...
The Internet is a medium with which information can be viewed anywhere around the world; however, ov...
This study looks at social media marketing techniques used by the world’s top companies to determine...
Background: Researchers have investigated display advertising in the past several years from differe...
Social Networking sites have emerged as college students’ number one source of communication. Facebo...
Facebook is by far the most ubiquitous social network in the world. While it has been studied extens...
Generally, social media is the one of the new trends in information and communication technology and...
Robertson LS, Goodwin S & Duffett RG. 2013. Demographic influences on the effect of Facebook adverti...
While Facebook usage has seen explosive growth, scant research has explored returns on advertising d...
While Facebook usage has seen explosive growth, scant research has explored returns on advertising d...
Global Business and Technology Association Fifteenth Annual International Conference (GBATA), Helsin...
This study aims at investigating Facebook users’ advertising pass-on behavior with self-disclosure a...
Social networks, such as Facebook and Friendster have witnessed a rapid growth in their membership. ...
In lieu of an abstract, below is the first paragraph of the paper. Facebook is an online community t...
Many online advertisers are exploring the use of Internet social networking to build brand awareness...
This paper aims to provide a closer look at consumers’ attitude toward Facebook advertising by provi...
The Internet is a medium with which information can be viewed anywhere around the world; however, ov...
This study looks at social media marketing techniques used by the world’s top companies to determine...
Background: Researchers have investigated display advertising in the past several years from differe...
Social Networking sites have emerged as college students’ number one source of communication. Facebo...
Facebook is by far the most ubiquitous social network in the world. While it has been studied extens...
Generally, social media is the one of the new trends in information and communication technology and...
Robertson LS, Goodwin S & Duffett RG. 2013. Demographic influences on the effect of Facebook adverti...
While Facebook usage has seen explosive growth, scant research has explored returns on advertising d...
While Facebook usage has seen explosive growth, scant research has explored returns on advertising d...
Global Business and Technology Association Fifteenth Annual International Conference (GBATA), Helsin...
This study aims at investigating Facebook users’ advertising pass-on behavior with self-disclosure a...
Social networks, such as Facebook and Friendster have witnessed a rapid growth in their membership. ...