Proposal of sight-seeing tours for tourists of Třebíč

The aim of the bachelor thesis is to create a proposal of sight-seeing tours for visitors of Třebíč. Firstly the city of Třebíč is characterized generally and then in term of tourism. It also deals with the analysis of tourism. Within this analysis the detailed SWOT analysis summarizing the strengths and weaknesses of the city is drawn up. Furthermore the composition of visitors coming to Třebíč most frequently is examined. On the basis of this details two sight-seeing tours aimed for individual segments of visitors are defined. The first of them is designed for all tourists coming to the city but primarily for organized excursions of local and foreign tourists. The second one is focused on school trips and primary school children who represent an important segment of visitors of the city of Třebíč