Strategy and business management of commercial insurance companies

The theme of my bachelor essay is strategy and business management of commercial insurance companies. Preamble is devoted to the relationship of segment marketing at building relationships with potential customers. Following are determined by individual marketing channels of distribution. The following section presents the individual sales channels, which are currently used by insurance companies to distribute insurance products. It also shows the relationship of individual products in relation to its cost efficiency for the insurance commission. The final part of the distribution channel, depending on the complexity of insurance products, as this relationship is one of the main factors determining the future distribution network. Finally, there is mention of possible future development of distribution channels