Marketing strategy of the selected company

The goal of this thesis is to analyse the marketing strategy of the company Český národní podnik, s.r.o. and recommend improvement proposals. In the first part of the thesis I describe marketing, marketing process, marketing strategy and particular tools of the marketing mix. In the second part I present the company Český národní podnik, s.r.o., then I describe situational analysis and marketing strategy of the company. At the end of the thesis there are evaluation and improvement proposals of the marketing strategy