The aim of this bachelor thesis is to determine relevant information for using social stratification as a segmentation criterion. Theoretical part deals with social stratification and social classes. Practical part uses data from project MML - TGI by Median. Analysis is concerned with different consumer behaviour of social classes. Last part is aimed at dynamism of social stratification
The central theme of the thesis is the current conceptualization of social classes and the issue of ...
The present bachelor thesis entitled "Socioeconomic stratification of pupils at the upper primary sc...
The bachelor thesis analyzes consumer behavior in a particular sphere. The theoretical part deals ma...
The aim of this bachelor thesis is to determine relevant information for using social stratification...
This bachelor thesis tries to show the importance of social stratification for marketing. There are ...
The aim of this Bachelor thesis is to determine information, which can be applicated for Market Segm...
The thesis deals with social stratification and consumer behaviour. Specifically, it deals with the ...
This bachelor thesis deals with lifestyle research of the population of the Czech Republic and ABCDE...
Cílem této diplomové práce je zhodnotit roli sociální stratifikace při odkrývání segmentů a rozvoji ...
This bachelor thesis analyses the social stratification in the village Příbraz and is divided into t...
This bachelor's thesis is concerned with the social structure of population in Chodová Planá. The go...
The thesis deals with the influence of social class on the choice and frequency of sports activities...
This bachelor thesis summarizes theories that deal with the relationship between social stratificati...
The diploma thesis has the title Social aspects of consumerism as a phenomenon of the present time. ...
The present thesis deals with the subjective dimension of social stratification, more specifically s...
The central theme of the thesis is the current conceptualization of social classes and the issue of ...
The present bachelor thesis entitled "Socioeconomic stratification of pupils at the upper primary sc...
The bachelor thesis analyzes consumer behavior in a particular sphere. The theoretical part deals ma...
The aim of this bachelor thesis is to determine relevant information for using social stratification...
This bachelor thesis tries to show the importance of social stratification for marketing. There are ...
The aim of this Bachelor thesis is to determine information, which can be applicated for Market Segm...
The thesis deals with social stratification and consumer behaviour. Specifically, it deals with the ...
This bachelor thesis deals with lifestyle research of the population of the Czech Republic and ABCDE...
Cílem této diplomové práce je zhodnotit roli sociální stratifikace při odkrývání segmentů a rozvoji ...
This bachelor thesis analyses the social stratification in the village Příbraz and is divided into t...
This bachelor's thesis is concerned with the social structure of population in Chodová Planá. The go...
The thesis deals with the influence of social class on the choice and frequency of sports activities...
This bachelor thesis summarizes theories that deal with the relationship between social stratificati...
The diploma thesis has the title Social aspects of consumerism as a phenomenon of the present time. ...
The present thesis deals with the subjective dimension of social stratification, more specifically s...
The central theme of the thesis is the current conceptualization of social classes and the issue of ...
The present bachelor thesis entitled "Socioeconomic stratification of pupils at the upper primary sc...
The bachelor thesis analyzes consumer behavior in a particular sphere. The theoretical part deals ma...