Tourism products in regions of the Czech Republic (South Moravian Region)

The aim of this bachelor thesis is to characterize the offer of tourism products in the South Moravian Region and to determine if all the potential of the Region is used for the creation of tourism products. The actual offer of tourism products is evaluated in comparison with the potential of the Region and the demand of visitors. In the final part of the thesis, there are presented three suggestions of tourism products that could attract potential visitors to the South Moravian Region