The analysis of buying conditions and buying bahaviour in the city of Olomouc

This bachelor thesis deals with the buying conditions in Olomouc and buying behaviour of its inhabitants, especially in the area of food-stuff and goods of everyday use. The first chapter is dedicated to the characteristics of the city itself, demographic and economical data and territorial distribution. The second chapter characterizes facilities of the city in terms of shopping. There are introduced major shopping units and their distribution throughout the Olomouc retail system. The third chapter, a fundamental part of the thesis, analyses buying behaviour of inhabitants. As a chief method there were used questionnaires fulfilled in selected households