This diploma thesis provides the overall overview about sales promotion as part of communication mix. Using of this tool became very important part of the business during past years. Also some market segments became fairly dependent. As example can be provided FMCG market, where Procter & Gamble one of the dominant player is. P&G is always trying to approach in innovative way and thanks to that it is coming with very interesting initiative solutions (for example Pampers UNICEF). This initiative also as usual promotion is evaluated from effectiveness point of view at the end of this thesis
The bachelor thesis focuses on the marketing communication in a specific company with a primary focu...
This master thesis focuses on the Promo Pressure Phenomena in the retailer industry. The research ca...
The thesis is concentrated on sales promotion, particularly focused on consumer. The theoretical par...
The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devot...
The goal of this thesis is to evaluate the used sales promotion in selected company Motor Jikov Grou...
The subject of the bachelor thesis "Sales promotion of the chosen retailer" is to indentify sales pr...
This bachelor thesis discusses sales promotion, its application and effectivity in a particular reta...
This bachelor thesis is intended to make an analysis of sales promotion in chosen company - DM droge...
The title of this master´s thesis is Marketing Communications with an Emphasis on Sales Promotion. T...
The main aim of this BA dissertation is to analyze the current advertising and sales Promotion situa...
The main goal of this thesis is to evaluate marketing promotion in selected organization. Its first ...
This thesis concentrates on description of promotional activities realized by Czech state institutio...
The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the are...
The subject of this thesis is an analysis of sales promotion company Adoz spol. s r.o. The work is d...
The diploma thesis focuses on local marketing campaign Made in Slovakia, created by international ph...
The bachelor thesis focuses on the marketing communication in a specific company with a primary focu...
This master thesis focuses on the Promo Pressure Phenomena in the retailer industry. The research ca...
The thesis is concentrated on sales promotion, particularly focused on consumer. The theoretical par...
The thesis gives comprehensive overview on the topic of sales promotions. The special focus is devot...
The goal of this thesis is to evaluate the used sales promotion in selected company Motor Jikov Grou...
The subject of the bachelor thesis "Sales promotion of the chosen retailer" is to indentify sales pr...
This bachelor thesis discusses sales promotion, its application and effectivity in a particular reta...
This bachelor thesis is intended to make an analysis of sales promotion in chosen company - DM droge...
The title of this master´s thesis is Marketing Communications with an Emphasis on Sales Promotion. T...
The main aim of this BA dissertation is to analyze the current advertising and sales Promotion situa...
The main goal of this thesis is to evaluate marketing promotion in selected organization. Its first ...
This thesis concentrates on description of promotional activities realized by Czech state institutio...
The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the are...
The subject of this thesis is an analysis of sales promotion company Adoz spol. s r.o. The work is d...
The diploma thesis focuses on local marketing campaign Made in Slovakia, created by international ph...
The bachelor thesis focuses on the marketing communication in a specific company with a primary focu...
This master thesis focuses on the Promo Pressure Phenomena in the retailer industry. The research ca...
The thesis is concentrated on sales promotion, particularly focused on consumer. The theoretical par...