Collaborative Planning in Modern Supply Chain

This master thesis describes and proves how companies can improve their operational performance and supplier relationships by using modern collaborative and planning practices, specifically the Collaborative Planning Forecasting and Replenishment (CPFR) concept. The theoretical part depicts main developments in supply chain planning over time, shows common challenges in the world of supply chain and offers possible solutions in terms of collaborative supply chain planning practices. The practical part analyzes the CPFR process between one of the leading providers of telecommunications services T-Mobile and its major mobile handset supplier Nokia. The concluding part defines gaps between an ideal to-be process of supply chain collaboration and the status quo process. Status quo benefits of current CPFR processes are described as well