Add to ORKGThe thesis focuses on the entire process of the launch of the new product FIAT 500 NUOVO into the Czech market. In the introduction is presented the parent company FIAT S.p.A and the subsidiary company FIAT ČR. After initial part follows the characteristics of the car industry and market evolution emphasising the new product's market position. The other two parts of the thesis include the theoretic possibilities of marketing strategies and their practical implementation. The conclusion comprises the evaluation of implemented methods and furthermore presents the proposal for their optimalization
The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's...
The diploma thesis deals with a new product launch in Czech market. First, the appropriate market se...
This bachelor thesis deals with a marketing campaign of Czech carmaker ŠKODA AUTO during the launch ...
The thesis focuses on the entire process of the launch of the new product FIAT 500 NUOVO into the Cz...
This master thesis is divided into three parts. First part deals with theoretical approaches in mark...
This work deals with the marketing strategy of Ford and its goal is to analyze it and also analyze t...
The thesis is focused on a strategy of introduction of BMW i series to the Czech market. The theoret...
The thesis focuses on marketing strategy of Storck when launching a new product to the Czech and Slo...
The aim of the theoretical part of this thesis is to describe different dimensions and elements of m...
This thesis sets out to analyse marketing strategy of new product launch. Through review of relevant...
The Master thesis Marketing strategy of vehicle ŠKODA Superb the Third generation on Czech and Germa...
The main subject of the thesis is a marketing communication strategy in the automotive industry. Fir...
In the theoretical part of my thesis I am dealing with marketing planning, segmentation, targeting a...
The main objective of the diploma thesis Ways of introduction of the new product in the market is to...
The aim of this thesis is to develop the marketing strategy for Company X to use for launching a new...
The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's...
The diploma thesis deals with a new product launch in Czech market. First, the appropriate market se...
This bachelor thesis deals with a marketing campaign of Czech carmaker ŠKODA AUTO during the launch ...
The thesis focuses on the entire process of the launch of the new product FIAT 500 NUOVO into the Cz...
This master thesis is divided into three parts. First part deals with theoretical approaches in mark...
This work deals with the marketing strategy of Ford and its goal is to analyze it and also analyze t...
The thesis is focused on a strategy of introduction of BMW i series to the Czech market. The theoret...
The thesis focuses on marketing strategy of Storck when launching a new product to the Czech and Slo...
The aim of the theoretical part of this thesis is to describe different dimensions and elements of m...
This thesis sets out to analyse marketing strategy of new product launch. Through review of relevant...
The Master thesis Marketing strategy of vehicle ŠKODA Superb the Third generation on Czech and Germa...
The main subject of the thesis is a marketing communication strategy in the automotive industry. Fir...
In the theoretical part of my thesis I am dealing with marketing planning, segmentation, targeting a...
The main objective of the diploma thesis Ways of introduction of the new product in the market is to...
The aim of this thesis is to develop the marketing strategy for Company X to use for launching a new...
The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's...
The diploma thesis deals with a new product launch in Czech market. First, the appropriate market se...
This bachelor thesis deals with a marketing campaign of Czech carmaker ŠKODA AUTO during the launch ...