Integration tendency on financial markets with emphasis on incorporation of insurance

The main objective of this thesis is the analysis of integration processes on financial markets with focus on integration between insurance and banking sector. This thesis examines history of bancassurance, reasons for bancassurance cooperation, partnership models between banks and insurance companies and key factors for succesful realization of bancassurance. Moreover, the thesis analyzes bancassurance segment in the Czech republic and selected countries of the European Union. The end point is dedicated to future of bancassurance