Demand for the services of ski schools in Krkonoše mountains

The main aim is to describe and analyze a key determinants of the demand for services of ski schools in Krkonoše mountains. At the beginning I focus on a segment of ski schools itself. After, the hypotesis are set up, based on the defined determinants, and verified by a survey. The survey was held in a winter season 2008/ 2009 in Dolní Dvůr, Ski school SKi Baron. In addition the survey focusing on visit rate of Krkonoše mountains is mentioned. Next point is to compare two ski schools according to a different clients (SKOL MAX in Špindlerův Mlýn and Ski Baron in Dolní Dvůr)