Strategy and position of a chosen company on the domestic market and analysis of possibilities of entering foreign markets

The bachelor thesis is dealing with a question of an analysis of a chosen Czech company of bookbinding and design. It introduces how the company works and it names and evaluates its czech and foreign competition which the company encounters on the market. It also evaluates its present situation, making up the SWOT analysis and proposes the suitable marketing strategy. Furthermore, it is discussing the possibilities of entering the foreign market and chooses the best one for the actual work of the company