Internet marketing and its use on the social web

The main objective of this thesis is to focus on the exploitation of Internet marketing on the social web and to find out, on the basis of a questionnaire, if there is enough attention paid to the commercials on this social web and what the attendance is. The thesis is divided into three main parts. The first part deals with the marketing mix and internet commercial. The second part focuses on social networks. The aim of the last part is the analysis of my questionnaire