Add to ORKGBased on theoretical background and Barack Obama's campaign analysis this paper is aiming to define the trends in the field of political marketing. The conclusion is (a) a complex employment of marketing tools and strategies with focus on synergy of "new" and "old" media ("postmodern campaigns"), (b) necessity of "permanent campaigning", (c) profesionalization of strategy and execution, (d) personalization of message, political supply and of citizens and (e) change of electorate's reaction to campaign communication, which has been caused by usage of digital technologies and influence of pop culture
This thesis deals with the role of social media in the U.S. presidential campaign. Media plays an im...
Most of the American people did not believe that Barack Obama would win at the beginning of his camp...
Niniejsza praca jest poświęcona tematyce marketingu politycznego w realiach amerykańskich, ze specja...
Based on theoretical background and Barack Obama's campaign analysis this paper is aiming to define ...
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential e...
In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a p...
This text presents a synthesis of some interesting approaches to analysing the language and discours...
Aim: Over the years, marketing has become a more and more important tool in politics in general. In ...
埼玉県越谷市This paper investigates the emerging new style of electoral communication in the 2008 Barack O...
Includes abstract.Includes bibliographical references.This research paper uses content analysis to a...
According to the American Marketing Association (AMA), marketing is defined as the activity, set of ...
The thesis focuses on comparison of marketing strategies of the political campaign in individual sta...
ii Political marketing is evolving. Campaigns now rely on political marketing for success in electio...
This bachelor thesis deals with the way political parties are struggling through the area of the New...
This thesis deals about political marketing and its development in the United States of America. My ...
This thesis deals with the role of social media in the U.S. presidential campaign. Media plays an im...
Most of the American people did not believe that Barack Obama would win at the beginning of his camp...
Niniejsza praca jest poświęcona tematyce marketingu politycznego w realiach amerykańskich, ze specja...
Based on theoretical background and Barack Obama's campaign analysis this paper is aiming to define ...
The bachelor thesis analyses Barack Obama's pre-election campaign before the American presidential e...
In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a p...
This text presents a synthesis of some interesting approaches to analysing the language and discours...
Aim: Over the years, marketing has become a more and more important tool in politics in general. In ...
埼玉県越谷市This paper investigates the emerging new style of electoral communication in the 2008 Barack O...
Includes abstract.Includes bibliographical references.This research paper uses content analysis to a...
According to the American Marketing Association (AMA), marketing is defined as the activity, set of ...
The thesis focuses on comparison of marketing strategies of the political campaign in individual sta...
ii Political marketing is evolving. Campaigns now rely on political marketing for success in electio...
This bachelor thesis deals with the way political parties are struggling through the area of the New...
This thesis deals about political marketing and its development in the United States of America. My ...
This thesis deals with the role of social media in the U.S. presidential campaign. Media plays an im...
Most of the American people did not believe that Barack Obama would win at the beginning of his camp...
Niniejsza praca jest poświęcona tematyce marketingu politycznego w realiach amerykańskich, ze specja...