Automotive Corporate Strategy in CEE

The diploma thesis shows the status of the automotive industry in the Czech Republic. It shows the trends in the Czech automotive industry in short theoretical presentation. There is a trend of the future competition from developing countries, other problems are growing raw material prices or government's limits in CO2 production. The companies connected to the automotive industry are reacting. The relevant information about the status and reactions of the Czech automotive industry companies, especially at the time of the crisis, was gained. The work answers the main question: How will the situation look like in the Czech automotive industry after the end of the crisis