Add to ORKGPrivate label products encompass all merchandise sold under a retailer's brand. This brand can be the retailer's own name or a name created exclusively by that retailer. Private labels definitely mean for all three concerned parties (producer, retailer and consumer) many advantages, but also some disadvantages.We can divide them into three categories: economy, standard and premium labels. The most developed private label country in Europe is Switzerland. The private label share reaches about 45%. The share of private labels in Czech republic is almost 20%. At present almost all business chains have their own private label. Private labels are most widespread in discount shops The result of my questionnaire research, says: 67% of informants b...
Private labels have witnessed considerable growth in grocery retailing. While existing academic stud...
This article analyzes the attitudes of consumers towards the purchase of private label products, con...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
The aim of the work is to introduce the offer of private labels of selected chain stores and analyse...
Private label products encompass all merchandise sold under a retailer{\crq}s brand. That brand can ...
Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
A private label is developed by a retailer with the aim to achieve the largest possible market share...
This article examines (i) how retailers position private label products, (ii) why private labels are...
This paper is a survey of the recent literature devoted to the economics of private labels. In the f...
In the retailing world, private label brands (PLBs) are gaining growing attention. In particular, at...
This paper demonstrates that higher category prices and higher advertising are consistent with marke...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels)...
Private labels have witnessed considerable growth in grocery retailing. While existing academic stud...
This article analyzes the attitudes of consumers towards the purchase of private label products, con...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
The aim of the work is to introduce the offer of private labels of selected chain stores and analyse...
Private label products encompass all merchandise sold under a retailer{\crq}s brand. That brand can ...
Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’...
In the beginning, the retail industry’s target was to offer low prices to consumers thanks to large ...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
A private label is developed by a retailer with the aim to achieve the largest possible market share...
This article examines (i) how retailers position private label products, (ii) why private labels are...
This paper is a survey of the recent literature devoted to the economics of private labels. In the f...
In the retailing world, private label brands (PLBs) are gaining growing attention. In particular, at...
This paper demonstrates that higher category prices and higher advertising are consistent with marke...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels)...
Private labels have witnessed considerable growth in grocery retailing. While existing academic stud...
This article analyzes the attitudes of consumers towards the purchase of private label products, con...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...