Ocenění společnosti Staropramen a.s.

The aim of the thesis is to set the market value of company Pivovary Staropramen a.s. for the needs of company management. Thesis firstly evaluates financial statements 2003-2007, compares them with general recommendations and with the competition. Secondly it is focused on strategic analysis, containing PEST analysis, Porters model and SWOT analysis. On the basis of findings is worked out financial plan for years 2008-2012. Finally valuation is made by method DCF entity, in form of FCFF, in concrete by Gordon growth model and Two phase model