Design of business processes and organization structure change in GfK Praha, s.r.o.

In the first part of the diploma thesis is described the relevant theory of the Business Process Management which is fundamental background for the practical second part of the thesis. The theoretic part contains of a general description of the Business Process Management and a description of the BPM design phases, such as planning, analyzing, designing, and implementing. The second part of the diploma thesis focuses on the design of the Business Process Management in GfK Praha, s.r.o. First the company is introduced globally as well as locally. Afterwards the local branch is analyzed by real data and especially by many structural interviews with GfK employees. Most importantly, based on the workshops with the cooperative employees, there are designed new processes into the connected process maps