Add to ORKGThe case law relating to the use of trade marks as adwords has evolved in a piecemeal fashion. Given the significance of cases Cosmetic Warriors v. Amazon and Interflora v. Marks & Spencer it is time to assess these developments in context evaluating the current balance between promoting competition and preventing infringement
The rights and obligations of online advertisers are uncertain in light of recent technological deve...
Recently there has been debate as to whether the test for trade mark confusion is different online. ...
With the rise of the Internet, trademark owners have seen an increase in online trademark infringeme...
The case law relating to the use of trade marks as adwords has evolved in a piecemeal fashion. Give...
Google’s AdWords program provides advertisers who have purchased one or more “keywords” to manipulat...
The Internet has become a crucial advertising tool for modern-day businesses. Increasingly, business...
The use of trade marks in keyword advertising has been one of the ‘hottest’ issues in intellectual p...
Use of trade marks as internet search engine keywords Main purpose of my thesis is a comprehensive a...
The Internet poses new challenges to the legal world. One of those challenges is the sale of someone...
Since Google as the world's largest and most popular search engine encourages Internet users to brow...
Many online entrepreneurs do not realize that they may be held legally liable for keywords they sele...
As online shopping has been depriving market share from the traditional retailers, the importance of...
Are search engines liable for trademark infringement for offering trademarks as ‘keywords’ to ot...
During September 2010, Google decided to change their trade mark policy to allow keywords which is e...
This paper starts out with an analysis of the Google-case (C-236/08 to C-238/08), in order to illust...
The rights and obligations of online advertisers are uncertain in light of recent technological deve...
Recently there has been debate as to whether the test for trade mark confusion is different online. ...
With the rise of the Internet, trademark owners have seen an increase in online trademark infringeme...
The case law relating to the use of trade marks as adwords has evolved in a piecemeal fashion. Give...
Google’s AdWords program provides advertisers who have purchased one or more “keywords” to manipulat...
The Internet has become a crucial advertising tool for modern-day businesses. Increasingly, business...
The use of trade marks in keyword advertising has been one of the ‘hottest’ issues in intellectual p...
Use of trade marks as internet search engine keywords Main purpose of my thesis is a comprehensive a...
The Internet poses new challenges to the legal world. One of those challenges is the sale of someone...
Since Google as the world's largest and most popular search engine encourages Internet users to brow...
Many online entrepreneurs do not realize that they may be held legally liable for keywords they sele...
As online shopping has been depriving market share from the traditional retailers, the importance of...
Are search engines liable for trademark infringement for offering trademarks as ‘keywords’ to ot...
During September 2010, Google decided to change their trade mark policy to allow keywords which is e...
This paper starts out with an analysis of the Google-case (C-236/08 to C-238/08), in order to illust...
The rights and obligations of online advertisers are uncertain in light of recent technological deve...
Recently there has been debate as to whether the test for trade mark confusion is different online. ...
With the rise of the Internet, trademark owners have seen an increase in online trademark infringeme...