Looking in the fridge for feelings

While not every woman - or man - develops an eating disorder, food does have emotional and gendered significance for many. How has consumer culture been able to exploit this significance such that it becomes necessary to 'look in the fridge for one's feelings'? In this paper I draw on a combination of feminist psychoanalytic and postmodern thinking to understand the complex and gendered way in which consumerism is able to exploit women's gendered psychodynamics through their participation in the disciplinary practices of femininity. I use an example from my clinical research work with women who have eating problems