Analysis of marketing activities of Tchibo Praha, s. r. o.

The diploma work deals with marketing activities of Tchibo Praha, spol. s r. o., selling not only coffee at the Czech market but also develops a specific concept of sale of consumer goods. The work includes the analysis of existing marketing activities of the company. The market research follows afterwards. The whole work is headed to evaluation of the Tchibo Praha position at the coffee market and especially at the consumer goods' market. After finding certain imperfections there are determined recommendations for further company development