Add to ORKGThe first chapter enlightens the meaning of the term "customer loyalty", and explains its importance for firms in today's competitive surrounding. The second chapter focuses on market research and acts as a theoretical base and starting point for the research, which is a part of this thesis. The third chapter introduces the company BILLA spol. s.r.o. ČR and its loyalty programme, which is described very closely. The last chapter is concerned with the market research, which has been made for purpose of this thesis. It refers to the foreknowledge about benefits, which the Billa Club offers to its members
The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer ret...
The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer ret...
Bakalářská práce v teoretické části vychází z marketingu, který zahrnuje zákaznickou loajalitu a typ...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
The bachelor thesis results from marketing, which includes customer loyalty and consumer typology. T...
The main aim of this thesis was to examine the importance of customer loyalty in the business and ho...
This purpose of this thesis is to provided a deeper understanding on how companies maintain custome...
This purpose of this thesis is to provided a deeper understanding on how companies maintain custome...
This purpose of this thesis is to provided a deeper understanding on how companies maintain custome...
The purpose of this dissertation is to find out which parameters service companies are using in orde...
The purpose of this dissertation is to find out which parameters service companies are using in orde...
Purpose – The purpose of the paper is to draw together the salient issues surrounding customer loyal...
Abstract: The growth of market saturation and the development of information society deter...
The main aim of this thesis was to examine the essence of customer loyalty and its improvement in th...
The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer ret...
The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer ret...
Bakalářská práce v teoretické části vychází z marketingu, který zahrnuje zákaznickou loajalitu a typ...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
The bachelor thesis results from marketing, which includes customer loyalty and consumer typology. T...
The main aim of this thesis was to examine the importance of customer loyalty in the business and ho...
This purpose of this thesis is to provided a deeper understanding on how companies maintain custome...
This purpose of this thesis is to provided a deeper understanding on how companies maintain custome...
This purpose of this thesis is to provided a deeper understanding on how companies maintain custome...
The purpose of this dissertation is to find out which parameters service companies are using in orde...
The purpose of this dissertation is to find out which parameters service companies are using in orde...
Purpose – The purpose of the paper is to draw together the salient issues surrounding customer loyal...
Abstract: The growth of market saturation and the development of information society deter...
The main aim of this thesis was to examine the essence of customer loyalty and its improvement in th...
The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer ret...
The purpose of this thesis is to explain how satisfaction, trust and commitment impacts customer ret...
Bakalářská práce v teoretické části vychází z marketingu, který zahrnuje zákaznickou loajalitu a typ...