PENINGKATAN PRODUKTIVITAS PETERNAK SAPI DI DAERAH TRANSMIGRASI LUBUK AUR SITIUNG I KABUPATEN DHARMASRAYA

Indirect counseling activities are part of efforts to support livestock development, through the transfer of science and technology is expected to occur the adoption of innovation so that there is a change of behavior in the breeders, whether it changes knowledge (koqnitif), attitude changes (affective) and skills changes (psykomotorik). The science and technology offered in this extension activity is institutional strengthening, business motivation, livestock reproduction, utilization of cocoa farm waste as animal feed and utilization of cattle dung waste. The method used in this devotional activity is the method of counseling through the approach of lectures / speeches, home visits and farming and demonstration approaches, after the counseling done coaching and evaluation of activities that have been done. This activity is expected to increase the motivation of farmers, improve the knowledge (koqnitif) and skills of farmers (psykomotorik) in applying an innovation and breeders willing and able to apply innovation (affective) offered by the speakers, so in turn cattle breeding business that is cultivated by farmers are able Increase the income so as to improve the household economy of farmers. The implementation of these activities resulted in some changes to the target farmers, such as the desire to create new groups and register the group with relevant agencies to obtain the legality of group existence. Target farmers experience increased knowledge, especially about the signs of lust in cattle, the use of agricultural waste cocoa as animal feed and knowledge of the use of cattle manure waste to be a product of economic value. Keywords: Counseling, Innovation, Behavior Change, Cattle rancher