Professional values, ethics, and professionalism of public relations practitioners = Nilai-nilai profesional, etika dan profesionalisma dalam pengamal perhubungan awam

This study explores the influence of education, length of service, professionalism, and ethics on the professional values of public relations practitioners in Malaysia. A total of 427 questionnaires were distributed to public relations practitioners in Malaysia, and 322 questionnaires were returned. The study included 61% female respondents, and 39% male respondents. The study analyzed and identified the influence of professionalism and ethics on professional values of public relations practitioners. Additionally, the study examined whether education and experience influence professional values through professionalism, and code of ethics. Six hypotheses were tested to answer the research questions. The results from this study fully supported the hypotheses indicating that professionalism and ethics had an influence on professional values of public relations practitioners. The results also showed that education influenced both professionalism and ethics, and length of service influenced both professionalism and ethical practice. Kajian ini meninjau pengaruh pendidikan, tempoh perkhidmatan, profesionalisma dan nilai-nilai etika profesional pengamal perhubungan awam di Malaysia. Sebanyak 427 soalselidik telah diedarkan kepada pengamal perhubungan awam di Malaysia, dan 322 soalselidik telah dikembalikan. Kajian ini melibatkan 61% responden wanita, dan 39% responden lelaki. Kajian ini menganalisa dan mengenalpasti pengaruh profesionalisma dan nilai-nilai etika profesional pengamal perhubungan awam. Selain itu, pengkaji ingin melihat sama ada pendidikan dan pengalaman mempengaruhi nilai-nilai profesional melalui profesionalisme, dan kod etika. Enam hipotesis telah diuji untuk menjawab persoalan kajian. Hasil kajian ini menyokong sepenuhnya hipotesis bahawa profesionalisma dan etika mempunyai pengaruh ke atas nilai-nilai profesional pengamal perhubungan awam. Keputusan juga menunjukkan bahawa pendidikan mempengaruhi kedua-dua profesionalisme dan etika, begitu juga tempoh perkhidmatan yang mempengaruhi kedua-dua profesionalisme dan amalan beretika