Article Impact Means Journal Impact

These days there is a lot of misunderstanding of scientometrics and we often see a confusion of the research with its indicators. Science ministries and university administrators try to push their country's or institution's "research impact" by telling researchers to increase numeric figures that were invented as proxies for later assessment. In obvious juxtaposition to common sense this even leads to direct orders to postdocs "to only publish in high impact journals" and not to engage in other important activities scientists of well-rounded stature will routinely perform, like publication in medium impact journals of their immediate field, in startup journals, in conference proceedings, of book chapters, as grey literature or intended for dissemination to the general public, reviewing, editing, writing blogs etc