It has been long conjectured that the crossing number cr(Km,n) of the complete bipartite graph Km,n equals the Zarankiewicz number Z(m, n) :=[(m-1)/2][m/2][(n-1)/2][n/2]. Another longstanding conjecture states that the crossing number cr(Kn) of the complete graph Kn equals Z(n):=(1/4)[n/2][(n-1)/2][(n-2)/2][(n-3)/2]. In this paper we show the following improved bounds on the asymptotic ratios of these crossing numbers and their conjectured values: (i) for each fixed m ≥ 9, limn→∞ cr(Km,n)/Z(m, n) ≥ 0.83m/(m − 1); (ii) limn→∞ cr(Kn,n)/Z(n, n) ≥ 0.83; and iii) limn→∞ cr(Kn)/Z(n) ≥ 0.83. The previous best known lower bounds were 0.8m/(m−1), 0.8, and 0.8, respectively. These improved bounds are obtained as a consequence of the new bound cr(K7,n...