Add to ORKGThis study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as well as food and service quality. A consumer survey was conducted on the patrons of three theme restaurants in Singapore and it is discovered that food quality is the key factor that affected a diner's choice
Consumer patronage and consumer willingness to pay are the two most important criteria for business ...
Globally, there is a growing demand for food away from home as a result of higher incomes, changes i...
The purpose of the paper is to explore the relationship between restaurant attributes and consumers\...
This study aims to examine the importance of the theme factor in a diner's choice of a theme restaur...
This research aims to provide an understanding of the theme restaurant business in Singapore in view...
In recent years, a number of American theme restaurants have established in Hong Kong. Keen competit...
The objective of this study is to investigate the common factors influencing both consumers' choice ...
This study investigated restaurant customers’ perceived importance of key factors in accordance with...
Restaurants are the growing industry in service and hospitality sector. People preferences regarding...
Theme restaurant first appeared in the western countries in the 1980s. Theme restaurants are differe...
The primary objective of this research was to investigate the selection process used by consumers wh...
Theme restaurants were designed to provide customers with not only a meal, but also an entertaining ...
This study examined how the exterior design of a restaurant and the ethnicity of the service staff, ...
Restaurant choice may be influenced by various factors. Literature identifies considerable variation...
This study examines the marketing determinants of customers ' attitudes towards selecting a res...
Consumer patronage and consumer willingness to pay are the two most important criteria for business ...
Globally, there is a growing demand for food away from home as a result of higher incomes, changes i...
The purpose of the paper is to explore the relationship between restaurant attributes and consumers\...
This study aims to examine the importance of the theme factor in a diner's choice of a theme restaur...
This research aims to provide an understanding of the theme restaurant business in Singapore in view...
In recent years, a number of American theme restaurants have established in Hong Kong. Keen competit...
The objective of this study is to investigate the common factors influencing both consumers' choice ...
This study investigated restaurant customers’ perceived importance of key factors in accordance with...
Restaurants are the growing industry in service and hospitality sector. People preferences regarding...
Theme restaurant first appeared in the western countries in the 1980s. Theme restaurants are differe...
The primary objective of this research was to investigate the selection process used by consumers wh...
Theme restaurants were designed to provide customers with not only a meal, but also an entertaining ...
This study examined how the exterior design of a restaurant and the ethnicity of the service staff, ...
Restaurant choice may be influenced by various factors. Literature identifies considerable variation...
This study examines the marketing determinants of customers ' attitudes towards selecting a res...
Consumer patronage and consumer willingness to pay are the two most important criteria for business ...
Globally, there is a growing demand for food away from home as a result of higher incomes, changes i...
The purpose of the paper is to explore the relationship between restaurant attributes and consumers\...