Add to ORKGThe objective of this study is to analyze the changes in SIA's advertising campaign from 1996 to 1999. We are interested to know whether the SilkAir crash and the economic crisis, which both occurred in 1997, have had any influence on SIA’s advertising strategy. Our main research method is a content and analysis in four print media –The Straits Times, TIME, Fortune and SilverKris
Crises disrupt an organisation’s operations and harm its stakeholders. How an organisation-in-crisis...
The SARS crisis has tremendous impact on Singapore Airlines. Despite any misgivings that SIA might h...
The Singaporean economy was affected by the Asian Financial Crisis, but its effects were masked by S...
Through the content analysis of two English dailies, The Straits Times and The Taipei Times, Singapo...
Singapore Airlines has undergone continuous upgrading over the last few decades. In view of the rece...
Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with ...
The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won ...
This project attempts to identify the impact of the SilkAir crash on Singapore Airlines and SilkAir ...
This case highlights some of the key issues facing SIA in the challenging aviation industry today. R...
This research aims to determine whether SIA had improved in the communication aspect of crisis manag...
Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first...
Purpose – This paper aims to investigate how the US financial services organizations (FSOs) provided...
The objective of this research aims to investigate the impact of the Asian economic crisis on some o...
To study the impact of the economic crisis on the Indonesian advertising industry.Master of Communi...
Launched on March of 1995, Grand International Airways, or Grandair, has ridden on the crest of seve...
Crises disrupt an organisation’s operations and harm its stakeholders. How an organisation-in-crisis...
The SARS crisis has tremendous impact on Singapore Airlines. Despite any misgivings that SIA might h...
The Singaporean economy was affected by the Asian Financial Crisis, but its effects were masked by S...
Through the content analysis of two English dailies, The Straits Times and The Taipei Times, Singapo...
Singapore Airlines has undergone continuous upgrading over the last few decades. In view of the rece...
Aim to establish if SIA would face the similar fate as its predecessors and as a result suffer with ...
The case describes how Singapore Airlines (SIA) achieved excellence in its service orientation, won ...
This project attempts to identify the impact of the SilkAir crash on Singapore Airlines and SilkAir ...
This case highlights some of the key issues facing SIA in the challenging aviation industry today. R...
This research aims to determine whether SIA had improved in the communication aspect of crisis manag...
Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first...
Purpose – This paper aims to investigate how the US financial services organizations (FSOs) provided...
The objective of this research aims to investigate the impact of the Asian economic crisis on some o...
To study the impact of the economic crisis on the Indonesian advertising industry.Master of Communi...
Launched on March of 1995, Grand International Airways, or Grandair, has ridden on the crest of seve...
Crises disrupt an organisation’s operations and harm its stakeholders. How an organisation-in-crisis...
The SARS crisis has tremendous impact on Singapore Airlines. Despite any misgivings that SIA might h...
The Singaporean economy was affected by the Asian Financial Crisis, but its effects were masked by S...